How to Find a Great Art Rep So You Can Use Your Time Creatively

As an art professional, it’s common to earn most of your money from commercial gigs. Sadly, the creativity involved in your fine artwork is probably what truly motivates you. What you need, if you want to follow your passion and earn more from your preferred work, is a great art rep.

An artist representative will be there to handle the tedious task of getting your work in front of the right people. They will have a list of contacts that would take years for you to build on your own, and they have express permission to reach out to them. Furthermore, the right representative will have what it takes to discern which buyers will be the most likely to have an interest in your work, help you fine-tune your portfolio, and negotiate the best rates. This is how you can find the right rep for your needs.

How Far Will a Google Search Take You?

Imagine that you live in Los Angeles and you’re looking for an art rep to work with, locally. The first thing you can do is a Google search. This is step one.

Google Search for Artist Representatives Los Angeles via @illumaglass

When conducting a search like this, you’ll likely get a list of the art reps that are closest to you, geographically. You might think that working with someone who is in close proximity is a good idea. Pause for a moment while you take some additional thoughts into consideration.

  • Anyone can post a listing on Google with a claim to the title of “artist representative.”
  • The best person to work with may not be the closest.
  • You have different needs than any other artist.

These thoughts shouldn’t discourage you. Another fact that needs to be noted is that if you are hoping to find success as an artist in the digital era, you want to work with those who understand the importance of online advertising. In this way, the representatives that leverage the internet for their visibility are going to be your best leads.

What Comes Next?

Google can provide you with a list of representatives that might be able to help you get your work out to the right people. Your job is to leverage this list for your research. Now that you have your list, it’s time for you to find out which of these professionals you are going to work with. Here’s what you need to find out about each rep.

  1. Which other artists does this person/ company work with?
  2. How long have they been in business?
  3. Who are their clientele (interior designers, commercial art buyers, etc.)?
  4. What is their charge for services (commission, consultation, etc.)?
  5. Do they make any guarantees?
  6. Can you find any online reviews about their work? – Many art reps’ websites will feature testimonials, but you should keep in mind that these can be skewed.
  7. Does the representative have an education in the arts?
  8.  Is it easy to contact the rep?
  9. When you reach out, do you get a response quickly?
  10. Does this person seem to have the charisma required for sales?

Of course, while finding out more about potential reps, some of this information will be elusive, at least while researching online. So, you’ll have to do a bit more footwork.

Why Should You Interview Multiple Reps in Person?

Your art is your business, and your success depends on how seriously you take your work. Hiring an art rep is just as significant as any other hiring process. You wouldn’t let just anyone into your home, and you can’t let just anyone into your business either.

The Interview: How to find a great art rep via @illumaglass

The rep will call this a “consultation,” maybe even a “free consultation” (to increase the perceived value). If they want to talk to you, after seeing your work, you can bet that they want to land this contract. You will serve yourself better by finding out, face-to-face, what these people are all about. In this way, you will be sure to find the perfect partner to help you with sales.


When you want to find a great art rep to promote your work, and free up time for you to create, follow this advice. Find someone who is promoting themselves online, so that you know they will do the same for you. Make sure to find out everything pertinent about the rep and their experience. Then, conduct multiple interviews to make sure you’re absolutely comfortable with your decision. Start looking for your next art rep, today.

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